Pure Herbal Care, Rooted in Ayurveda

The complete Ayurvedic formula, for people who don’t compromise on their oral care.

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Pure Herbal Care, Rooted in Ayurveda
Trust & transparency

Why you'll love it

  • GMP CertifiedMade in a GMP-audited facility
  • AyurvedicFormulated on classical texts
  • Quality TestedBatch-tested before dispatch
  • Fluoride FreeNo fluoride in our toothpastes
  • No Artificial ColourNothing added for looks
  • ISO CertifiedAudited quality management

Care that truly matters

Oral care, skin care and wellness. Pick a range to see its products.
In their own words

Hear it from our clients

  • 0:32 Why they switched to Jagat
  • 1:24 A week with the Jagat routine
  • 0:17 In their own words

Ancient formulas,
modern testing

Every product is made in an Ayush-licensed, GMP-certified facility, and every label lists what's inside.

Browse all products
Discover your routine

Name the concern.
We write the ritual.

Pick what you'd like to care for and we'll suggest three products that work together, added to your cart in one go.

  1. Step 1morning
    Red Toothpaste

    125 g tube

    Rs. 174Pack of 2
  2. Step 2night
    Rs. 231Pack of 2
  3. Step 3after meals
    Rs. 160Pack of 2
The Oral RitualRs. 565 Total for all 3 products

A paste for the morning, a paste for the night, and a rinse after meals.

Free delivery over Rs. 499 · Easy replacements for damaged items
Our ranges

Inspired by Nature for Everyday Care

  • Oral CareA cleaner, fresher, more natural clean.Neem · Clove · Babool

    Our herbal oral-care formulations bring together Ayurvedic herbs traditionally valued for cleansing, freshening and gum care. Neem, clove, babool and other time-tested botanicals work together for naturally fresh, healthy-feeling teeth and gums.

  • Skin CareNourishment drawn from nature.Moringa Oil · Safflower Oil

    Moringa and safflower oils help nourish and moisturise the skin, leaving it soft, smooth and comfortably hydrated — a gentle herbal formulation for everyday body care.

  • Pain ReliefTraditional wisdom for everyday comfort.Camphor · Menthol · Eucalyptus

    Our wellness and pain-relief range brings together time-tested Ayurvedic herbs and essential oils, including camphor, menthol, eucalyptus and other soothing botanicals.

Questions,
answered

Quick answers to what shoppers ask us most.

Are your toothpastes fluoride-free?

Yes. All four Jagat toothpastes are made without fluoride or SLS.

Are Jagat Devsutra products Ayush-licensed?

Yes. Every product is made in an Ayush-licensed, GMP-certified facility in India.

Do you deliver across India, and is cash on delivery available?

Yes. Orders over Rs. 499 ship free and cash on delivery is available on serviceable pincodes. Ships in 0–3 working days.

Which toothpaste should I choose?

Advanced Toothpaste for teeth whitening, Red Toothpaste for gum care, Fresh Mint Toothpaste for daily freshness, and Charcoal Toothpaste, our bestseller.

What if something is wrong with my order?

If your order arrives damaged, incorrect, incomplete or expired, tell us within 3 days of delivery and we'll replace it or refund you. For hygiene reasons we can't accept returns of opened products. Read the refund policy

From the blog

Read before you buy

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